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IT ALL STARTED WITH......a bit of sun, greenery, the spring collection and six women with stories to tell.Our highly-anticipated Spring 2023 Campaign has finally arrived, inviting women around the world to join in on a year-long journey of unexpected experiences and unforgettable mis-adventures.Titled "It All Started With", this empowering campaign puts the spotlight on six extraordinary Singaporean women, whose diverse backgrounds, ages, and accomplishments serve as a true celebration of femininity and resilience.
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IT ALL STARTED WITH......a bit of sun, greenery, the spring collection and six women with stories to tell.Our highly-anticipated Spring 2023 Campaign has finally arrived, inviting women around the world to join in on a year-long journey of unexpected experiences and unforgettable mis-adventures.Titled "It All Started With", this empowering campaign puts the spotlight on six extraordinary Singaporean women, whose diverse backgrounds, ages, and accomplishments serve as a true celebration of femininity and resilience.
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Explore Their Stories
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Explore Their Stories
- Atiqa DarAtiqa Dar’s journey to being a content creator first came off as a “wrong turn” when societal pressures told her it’s not a real job.Since her leap into the creative space, she has been a beam of light that’s full of life, inspiring others to embrace their differences and live themselves first.
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Alison CarrolFor Alison Carrol, ballet has been a huge part of her life, and it continues to be a big influence for her business.This video will show the grace that she embodies as she moves with the wind.
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- Farah FarzFarah Farz is a Singapore-based open-format DJ whose name has become synonymous with the local nightlife scene. This was something she had never planned for when a missed dance audition in school compelled her to search for something else.She then joined an interest group called “Electronic Music Production” but things don’t always go as planned as through this, she picked up DJ-ing instead of production and has since been a mainstay in the local DJ scene.
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TeresaTeresa is a trained classical violinist who has studied and known music for almost all her life. But after majoring in Fashion Textile Design,she began to explore and pursue the art of embroidery and textiles - an unexpected treasure that has rewarded her a reputation for her contemporary and thoughtful approach to Embroidery art.
- Chloe ChuaChloe Chua, Singaporean violinist who picked up the instrument at the tender age of 4 had big dreams to enter the global stage, practicing everyday for a minimum of 4 hours12 years later, Chloe is a world renowned violinist, and the laureate of several major competitions, most notably Menuhin Competition 2018 (Junior Divison) and 24th Andrea Postacchini International Violin Competition in 2017.
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AliciaAlicia as a food stylist before she started Beeyarnd, her very own custom fibre-art company. In a bid to break out of the cycle of forcing herself to be creative while sticking to a brief, she found joy in creating art through latch-hooking. A therapeutic hobby to slow down turned into a full time career creating art on her own terms.
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Atiqa DarAtiqa Dar’s journey to being a content creator first came off as a “wrong turn” when societal pressures told her it’s not a real job.Since her leap into the creative space, she has been a beam of light that’s full of life, inspiring others to embrace their differences and live themselves first.
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Alison CarrolFor Alison Carrol, ballet has been a huge part of her life, and it continues to be a big influence for her business.This video will show the grace that she embodies as she moves with the wind.
-
Farah FarzFarah Farz is a Singapore-based open-format DJ whose name has become synonymous with the local nightlife scene. This was something she had never planned for when a missed dance audition in school compelled her to search for something else.She then joined an interest group called “Electronic Music Production” but things don’t always go as planned as through this, she picked up DJ-ing instead of production and has since been a mainstay in the local DJ scene.
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TeresaTeresa is a trained classical violinist who has studied and known music for almost all her life. But after majoring in Fashion Textile Design,she began to explore and pursue the art of embroidery and textiles - an unexpected treasure that has rewarded her a reputation for her contemporary and thoughtful approach to Embroidery art.
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Chloe ChuaChloe Chua, Singaporean violinist who picked up the instrument at the tender age of 4 had big dreams to enter the global stage, practicing everyday for a minimum of 4 hours12 years later, Chloe is a world renowned violinist, and the laureate of several major competitions, most notably Menuhin Competition 2018 (Junior Divison) and 24th Andrea Postacchini International Violin Competition in 2017.
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AliciaAlicia as a food stylist before she started Beeyarnd, her very own custom fibre-art company. In a bid to break out of the cycle of forcing herself to be creative while sticking to a brief, she found joy in creating art through latch-hooking. A therapeutic hobby to slow down turned into a full time career creating art on her own terms.